This brand redesign for Yeo Valley evokes the abundance of bio-diversity and naturalness that goes into making each of their delicious yogurts.

I had the pleasure of visiting the Yeo Valley farm, and was inspired by the extensive wildlife and the careful curation of the environment that goes into protecting and invigorating their land. Therefore, my idea for this redesign consists of illustrating an ecosystem that would sit behind the Yeo Valley logo, creating a consistent brand lockup that is bursting with the flora and fauna found at their farm. I illustrated the ecosystem so that it would ‘grow’ from the Organic product descriptor, celebrating all the bio-diversity that goes into ensuring that their delicious yogurt is Organic. My ecosystem idea also creates a consistent master-brand approach across their portfolio to ease consumer navigation, stronger logo stand out and elevates the brand’s Organic story-telling.

This project was designed at ©This Way Up Design