This brand campaign for Fibe is bursting with good fibes and even better vibes. It captures the feeling that a happy gut means a happy human, enticing consumers to pick up a can and pass on that positivity.

I designed this ‘Soda with a Smile’ campaign to create an upbeat ‘look & feel guide’ that would stay true to their soda can design and would translate across social and print communications. I wanted to tell their gut health story in a fun and engaging, so I have used bold and funky shapes to mimic the world of microbiomes throughout the illustration style. To drive home the ‘Soda with a Smile’ message, I used a photography style with a sense of movement and dynamism using contagious smiles and bright colours.

This project was designed at ©This Way Up Design